What does a go-to-market consultant do?
A go-to-market consultant decides who you're launching to, what you'll say, which channels you'll use and how much to spend, in what order. Ralph builds that plan with you, lines up the agencies and freelancers needed to run it, and stays close through the first 90 days, when most launch mistakes happen.
Signs you need launch help
- You have a launch date but no channel plan.
- You're not sure who your first customers are or how to reach them.
- Your launch budget is fixed and you can't afford to waste it.
- You've had proposals from several agencies and can't compare them.
- You're entering a new market or launching a new product line.
What's covered
Positioning and messaging · Target customer and offer · Channel mix and launch sequence · First-90-day budget and targets · Pre-launch list building · Creator and PR seeding · Partner line-up for paid, creative, email and PR
How Ralph plans a launch
- Define. Customer, offer, price, positioning, and what success looks like at 30, 60 and 90 days.
- Sequence. Pre-launch, launch week and post-launch: what happens when, on which channels, with what budget.
- Staff. The right partner for each part of the plan, briefed and priced before launch.
- Steer. Regular check-ins through launch, then a 90-day review to decide what to scale.
Launch mistakes Ralph helps founders avoid
- Spreading a small budget across too many channels.
- Switching on paid ads before tracking and the website are ready.
- Hiring a full-service agency for a launch that needs two specialists.
- Talking to everyone instead of the first customers most likely to buy.
- Judging the launch on week one instead of the first 90 days.
Questions to answer before you launch
- Who exactly are the first 1,000 customers, and where do they spend their time?
- What will a new customer cost, and what are they worth in the first year?
- Which one or two channels get most of the budget, and why those?
- Is tracking working end to end before any money is spent?
- What will we stop, scale or change at the 30, 60 and 90-day reviews?
What you get
- A launch plan with positioning, channel sequence, budget and targets
- The partners to run it, briefed and priced
- Tracking in place before money is spent
Proof
Rockstar Original. From Ralph's agency years: when TikTok sales were underperforming, the fix was matching the offer to the audience actually on that platform and leading with two hero products. Monthly revenue rose 50%. Read the story
Questions about launching
What's the difference between a go-to-market strategy and a marketing plan?
A go-to-market strategy covers the launch decisions: who you're selling to, what you're offering, at what price and through which channels. A marketing plan covers the ongoing work after that.
Do you help B2B launches as well as consumer brands?
Yes. The channels differ, but the questions are the same: who buys, why now, how they'll find you and what it costs to win them.
How much should I budget for a launch?
It depends on your price point, your margins and how fast you need traction. Ralph builds the budget from the targets you need to hit, then protects it by testing before scaling.
Related services: Growth strategy and consulting · Creative, brand and website · Sales consulting