What does an AI SEO consultant do?
An AI SEO consultant makes your business easy for search engines and AI assistants to find, understand and recommend. That means sound technical SEO, content that answers the questions buyers ask, consistent facts about your brand across the web, and tracking of what AI assistants say. Ralph sets the plan and places the right SEO and content partner.
Signs your search visibility needs work
- You rank for your brand name and little else.
- Competitors come up when buyers ask ChatGPT or Google for a recommendation, and you don't.
- You've paid for SEO and can't see what it produced.
- Your site has thin or duplicate pages nobody planned.
- Your ad spend rises every year because organic traffic isn't growing.
What's covered
SEO strategy and keyword research · Technical SEO · Content and buyer guides · Ecommerce SEO for product and collection pages · Local SEO · Digital PR and links · AI visibility and AI answer tracking · Structured data
SEO and AI visibility: what's the difference?
Search engines rank pages. AI assistants write answers, drawing on sources they trust. The foundations overlap: a technically sound site, clear content and a strong reputation. AI visibility adds a few jobs on top.
| Classic SEO | AI visibility | |
|---|---|---|
| Goal | Rank pages in Google | Be named and cited in AI answers |
| What matters most | Relevance, technical health, links | Clear answers, consistent facts, mentions from trusted sources |
| How it's measured | Rankings, organic traffic, leads | Mentions and citations across a fixed set of buyer questions |
Strong SEO is the foundation, and AI visibility builds on it. Ralph makes sure your partner covers both.
How Ralph approaches SEO
- Baseline. Current rankings, traffic, technical health, and how AI assistants answer buyer questions about your category today.
- Plan. The keywords and questions worth winning at your size, the pages to build or fix, and the authority to earn.
- Place. An SEO and content partner suited to your platform and goals: ecommerce, local or B2B.
- Track. Rankings, organic leads and AI mentions reviewed monthly, so you can see what's working.
What SEO usually costs
| Freelance SEO | SEO agency | |
|---|---|---|
| Best for | Smaller sites, focused content or technical work | Larger sites, content at volume, links and PR |
| Watch out for | Capacity for content and links | Reports full of activity and light on revenue |
Questions to ask any SEO partner before you sign
- Which keywords can our site realistically win in the next six months, and why those?
- How will you report on leads and revenue, not just rankings and traffic?
- How do you track whether AI assistants mention us?
- Who writes the content, and who checks it for accuracy?
- How do you earn links, and could anything you do put the site at risk?
What you get
- A baseline of where you rank and how AI assistants describe your category
- A plan for the pages and authority worth investing in
- The right SEO partner for your site and budget
Questions about SEO and AI visibility
What is AI SEO, or generative engine optimization?
It's the work of making your brand visible in answers from AI assistants such as ChatGPT, Gemini, Claude and Perplexity. It builds on SEO with clear, quotable content, consistent facts about your business across the web, and mentions from sources AI assistants trust.
Can you guarantee rankings or AI mentions?
No one honestly can. Search engines and AI assistants decide what they show. What Ralph can do is make sure the right work is being done, by the right partner, and measured properly.
Do I need SEO if I'm already running paid ads?
Usually, yes. Paid ads stop when the budget stops. Organic visibility compounds, lowers your blended cost to win a customer over time and reaches buyers while they're still researching.
Do you work with ecommerce sites?
Yes. Ecommerce SEO for product and collection pages is one of the most common needs, along with B2B and local SEO.
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